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璺ㄥ鐢靛晢鐭ヨ瘑:浜氶┈閫婄珯鍐呮姇鏀惧箍鍛婂浣曡繘琛屽叧閿瘝鍒嗘瀽


鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸浜氶┈閫婄珯鍐呮姇鏀惧箍鍛婂浣曡繘琛屽叧閿瘝鍒嗘瀽锛屽湪浜氶┈閫婁笂杩涜绔欏唴鎶曟斁骞垮憡鏄竴绉嶅父瑙佺殑鐢靛晢鎺ㄥ箍鏂规硶锛岃€屽叧閿瘝鍒嗘瀽鏄繖绉嶆帹骞挎柟寮忔渶涓洪噸瑕佺殑鐜妭涔嬩竴銆傛湰鏂囧皢浠嬬粛濡備綍杩涜浜氶┈閫婄珯鍐呮姇鏀惧箍鍛婄殑鍏抽敭璇嶅垎鏋愬苟鎻愪緵鍑犵鏂规硶銆?/p>

涓€銆佷粈涔堟槸浜氶┈閫婄珯鍐呮姇鏀惧箍鍛婂叧閿瘝鍒嗘瀽

鍏抽敭璇嶅垎鏋愭槸鎸囬€氳繃瀵圭敤鎴锋悳绱㈠叧閿瘝鐨勫垎鏋愭潵纭畾鍝簺鍏抽敭璇嶄笌骞垮憡涓荤殑浜у搧鏈€鐩稿叧锛屽苟涓鸿繖浜涘叧閿瘝鎶曟斁骞垮憡銆傚湪浜氶┈閫婄珯鍐呮姇鏀惧箍鍛婁腑锛屽叧閿瘝鍒嗘瀽鍙互甯姪骞垮憡涓绘壘鍒版渶閫傚悎浠栦滑浜у搧鐨勫叧閿瘝锛屽苟瀹氫綅鍒版渶鏈夊彲鑳借繘琛岃喘涔扮殑瀹㈡埛銆?/p>

浜屻€佷簹椹€婄珯鍐呮姇鏀惧箍鍛婂叧閿瘝鍒嗘瀽鐨勫伐鍏?/p>

浜氶┈閫婄珯鍐呮姇鏀惧箍鍛婂叧閿瘝鍒嗘瀽鐨勫伐鍏蜂富瑕佹湁浠ヤ笅鍑犵锛?/p>

1. 浜氶┈閫婅嚜鍔ㄥ寲骞垮憡

浜氶┈閫婅嚜鍔ㄥ寲骞垮憡浼氭牴鎹箍鍛婁富濉啓鐨勫晢鍝佺被鍒拰鍝佺墝锛岃嚜鍔ㄥ尮閰嶅叾浜у搧涓庝笌涔嬬浉鍏崇殑鎼滅储鍏抽敭璇嶏紝骞跺悜鐢ㄦ埛杩涜鎶曟斁骞垮憡銆傝嚜鍔ㄥ寲骞垮憡鍙互鐪佸幓骞垮憡涓诲浜庡叧閿瘝鐨勬墜鍔ㄩ€夋嫨锛屼笖鍏锋湁杈冮珮鐨勮浆鍖栫巼锛屼絾鏄彲鑳芥洿璐典竴浜涖€?/p>

2. 浜氶┈閫婃墜鍔ㄥ箍鍛?/p>

浜氶┈閫婃墜鍔ㄥ箍鍛婃槸骞垮憡涓婚€氳繃鎵嬪姩杈撳叆鍏抽敭璇嶏紝閫夋嫨鎶曟斁浣嶇疆浠ュ強璁剧疆鍑轰环绛夋柟寮忔潵杩涜鎶曟斁鐨勫箍鍛娿€傛墜鍔ㄥ箍鍛婇渶瑕佸箍鍛婁富鏇村姞娣卞叆鍦颁簡瑙h嚜宸辩殑浜у搧锛屼互渚块€夋嫨鏈€鍚堥€傜殑鍏抽敭璇嶃€?/p>

3. Amazon Advertising API

Amazon Advertising API 鏄簹椹€婃彁渚涚殑寮€鏀惧钩鍙帮紝鍏佽骞垮憡涓讳娇鐢ㄨ嚜宸辩殑鏁版嵁鍒嗘瀽宸ュ叿鏉ユ敹闆嗗拰鍒嗘瀽骞垮憡鏁版嵁锛屽苟灏嗗叾涓庡箍鍛婃姇鏀捐繘琛屽叧鑱斻€傝API鍙互甯姪骞垮憡涓绘洿鍔犵簿鍑嗗湴瀹氫綅鐩爣瀹㈡埛锛屽苟杩涜鏇村姞鏈夋晥鐨勫箍鍛婃姇鏀俱€?/p>

涓夈€佸浣曡繘琛屼簹椹€婄珯鍐呮姇鏀惧箍鍛婂叧閿瘝鍒嗘瀽

杩涜浜氶┈閫婄珯鍐呮姇鏀惧箍鍛婄殑鍏抽敭璇嶅垎鏋愰渶瑕侀伒寰互涓嬪嚑涓楠わ細

1. 纭畾浜у搧绫诲埆

鍦ㄨ繘琛屼簹椹€婄珯鍐呮姇鏀惧箍鍛婁箣鍓嶏紝闇€瑕佸厛纭畾鑷繁鐨勪骇鍝佺被鍒紝浠ヤ究鏇村ソ鍦伴€夋嫨鐩稿叧鐨勬悳绱㈠叧閿瘝銆備緥濡傦紝濡傛灉浣犳槸閿€鍞仴韬櫒鏉愮殑缃戝簵锛屼綘鐨勪骇鍝佺被鍒氨鏄仴韬櫒鏉愩€?/p>

2. 鎼滅储鐑棬鍏抽敭璇?/p>

鍦ㄤ簹椹€婄殑鎼滅储妗嗕腑杈撳叆涓庝骇鍝佺被鍒浉鍏崇殑鐑棬鍏抽敭璇嶏紝浼氬嚭鐜颁竴浜涜嚜鍔ㄦ彁绀虹殑鎼滅储鍏抽敭璇嶏紝杩欎簺鍏抽敭璇嶉€氬父灏辨槸娑堣垂鑰呮渶甯哥敤鐨勬悳绱㈠叧閿瘝銆傚悓鏃讹紝浣犱篃鍙互浣跨敤浜氶┈閫婃彁渚涚殑鈥淏rowse Node IDs鈥濆伐鍏锋潵鏌ユ壘浜у搧绫诲埆鐨勭浉鍏充俊鎭€?/p>

3. 绔炲搧鍒嗘瀽

閫氳繃瑙傚療绔炲搧鐨勫箍鍛婂拰鍏抽敭璇嶏紝鍙互浜嗚В鍒扮洰鏍囧鎴风殑鎼滅储涔犳儻锛屽苟涓斿彲浠ュ府鍔╄嚜宸遍€夋嫨鏇村ソ鐨勫叧閿瘝骞舵敼杩涜惀閿€绛栫暐銆備綘鍙互閫氳繃鎼滅储鐩稿悓鎴栫被浼肩殑浜у搧骞堕€氳繃鎵嬪姩骞垮憡涓殑骞垮憡鎶ュ憡锛屾潵鑾峰彇绔炲搧鐨勫叧閿瘝鏁版嵁銆?/p>

4. 浣跨敤绗笁鏂瑰伐鍏?/p>

闄や簡涓婅堪鏂规硶锛岃繕鍙互浣跨敤绗笁鏂圭殑鍏抽敭璇嶅垎鏋愬伐鍏凤紝濡侻erchantWords銆丣ungle Scout绛夛紝杩欎簺宸ュ叿鍙互涓哄箍鍛婁富鎻愪緵鏇存繁鍏ョ殑鍏抽敭璇嶆暟鎹互鍙婄簿鍑嗙殑骞垮憡鎶曟斁寤鸿銆?/p>

鍥涖€佷簹椹€婄珯鍐呮姇鏀惧箍鍛婂叧閿瘝鍒嗘瀽鐨勬敞鎰忎簨椤?/p>

1. 涓嶈杩囦簬渚濊禆鑷姩鍖栧箍鍛婏紝鎵嬪姩骞垮憡鍚屾牱閲嶈锛?/p>

2. 鍏抽敭璇嶉€夋嫨瑕佷笌鑷繁鐨勪骇鍝侀珮搴﹀尮閰嶏紝浠ュ厤閫犳垚涓嶅繀瑕佺殑娴垂锛?/p>

3. 瀹氭湡瀹℃牳骞垮憡鐨勬晥鏋滐紝涓嶆柇璋冩暣骞朵紭鍖栧箍鍛婃姇鏀剧瓥鐣ャ€?/p>

鎬讳箣锛屽叧閿瘝鍒嗘瀽鏄簹椹€婄珯鍐呮姇鏀惧箍鍛婁腑蹇呬笉鍙皯鐨勭幆鑺備箣涓€銆傞€氳繃姝g‘鐨勬柟娉曞拰宸ュ叿锛屽彲浠ュ府鍔╁箍鍛婁富鏇村ソ鍦伴€夋嫨鏈€閫傚悎鑷繁浜у搧鐨勫叧閿瘝锛屽苟涓轰粬浠殑骞垮憡鎶曟斁甯︽潵鏇村ソ鐨勬晥鏋溿€?/p>

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